Meet The Team

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Sukhi Kohli – Managing Partner

Sukhi has 20 years of experience in the North American steel industry having worked for world-class steel mills, mainly on the commercial side before starting SMD Steel with his friends and business partners. With a Master’s degree in Mechanical Engineering from I.I.T, Chicago, the penchant for technical comes naturally to him. In these two decades, Sukhi has gained tremendous hands-on knowledge on multiple steel products from plates, sheets, pipes, beams, and structural. His problem-solving aptitude along with a passion to take care of customers are his biggest strengths, which have forged strong relationships for him in the industry.

Will Jones – Managing Partner

Will is a veteran in the steel industry, with over 30 years of operational excellence in North American steel mills prior to starting SMD Steel with his friends and business partners. He has worked through various departments in his impressive career, from operations, logistics and transportation, and shipping, and understands steel making at its core. An extremely knowledgeable and humble professional, who has always put customers’ interests first. He always took time from his busy schedule to visit customers to understand their needs and took feedback, if any, for his team to improve upon and service customers right.

Matt Gilbert – Operations Manager

Matt is a US military veteran, serving in the Marines, and the technical brainpower behind SMD Steel. A metallurgist by education, Matt has spearheaded process controls and quality improvements at steel mills prior to joining as Operations Manager at SMD Steel. An extremely methodical, analytics-driven individual with extensive knowledge of the steel grades and chemistry. He has substantial experience in the metal processing business and has been a critical member of our team in developing the processes from the ground up. Matt has a natural flair for dealing with customers and strives to deliver a high-quality product for complete customer satisfaction.

Michelle Etzel – Office Manager

Michelle joins the SMD Steel team with 30 years of experience in the North American steel industry working for distinguished international steel mills.  She is a passionate and dynamic team player who is dedicated to providing exceptional customer experiences and building upon strong business relationships.   She has a proven track record of implementing efficient systems and managing diverse tasks to support organizational objectives.  With experience in sales, inventory control,  logistics, steel importation, and office & account management, she brings a full range of knowledge to our team.